ATC Antennas & Squishmallow Collaboration: Signal Boosting Meets Soft Snuggles

Boston, MA – October 26, 2023 – ATC Antennas LLC, a leading innovator in high-performance antenna solutions, today announced a surprising, yet delightful, collaboration with the wildly popular Squishmallow brand. While seemingly worlds apart, this partnership brings together cutting-edge technology and ultimate comfort, resulting in a limited-edition line of Squishmallows designed to… well, look adorable, and a promise from ATC Antennas to donate a portion of proceeds to children’s charities. ATC Antennas, based right here in Boston at 116 Huntington Avenue, has been quietly powering connections for years. You probably haven't seen their work, but it's likely enabling the seamless communication you rely on every day – from your mobile phone signal to critical data networks. They specialize in designing and manufacturing antennas for a huge range of applications – think 5G, satellite communications, public safety, and even aerospace. Basically, if something needs to send or receive a radio signal reliably, ATC Antennas is often involved. "We're antenna people," explains David Smith, CEO of ATC Antennas. "We focus on making sure signals get through, clear and strong. It's a pretty technical world. So we thought… what if we did something completely different? Something fun?" And fun it is. The collaboration started with a simple idea: bring a little joy to people’s lives, especially after a tough few years. "We were brainstorming ways to give back, and someone jokingly suggested Squishmallows," says Sarah Chen, ATC Antennas' Marketing Director. "Then we all realized… that's actually a brilliant idea! Everyone loves Squishmallows! They're just…squishy, cute, and make people happy." What are Squishmallows? For those unfamiliar (though we suspect few are!), Squishmallows are unbelievably soft, collectible plush toys. Launched in 2017 by Kellytoy (now a part of Jazwares), they quickly became a phenomenon, amassing a huge following, particularly among younger generations and… well, honestly, anyone who appreciates a good snuggle. Each Squishmallow has its own unique personality and backstory, adding to their collectibility. There are hundreds of different characters, ranging from adorable animals to whimsical food items. The Limited Edition ATC Antennas x Squishmallow Collection ATC Antennas isn’t building antennas into the Squishmallows (don't worry, they won’t interfere with your Wi-Fi!), but they’ve collaborated on a special series of limited-edition Squishmallows themed around connectivity and communication. The line features three unique characters: Signal the Squirrel: A cheeky squirrel Squishmallow, representing the fast and reliable signal strength ATC Antennas strives for. He's a vibrant orange and wears tiny headphones. Wavelength the Whale: A calming blue whale Squishmallow, symbolizing the long-range capabilities of ATC Antennas' communication solutions. She's extra-squishy and comes with a little "ocean wave" pattern. Connect the Cat: A playful gray cat Squishmallow, embodying the seamless connectivity ATC Antennas provides. He's always got a mischievous grin and loves to "pounce" on good connections. “We wanted the Squishmallows to reflect our values – reliability, range, and a little bit of fun,” explains Chen. “We worked closely with the Jazwares design team to make sure each character was not only incredibly cute but also subtly represented what we do at ATC Antennas.” Each Squishmallow in the limited-edition series is made with the signature ultra-soft material Squishmallows are known for. They are available in two sizes: 8-inch and 12-inch. They’ll come with a special hangtag co-branded with both the ATC Antennas and Squishmallow logos. More Than Just Cute Plushies: Giving Back ATC Antennas isn’t just about making signals stronger; they also believe in making a positive impact on the community. A portion of the proceeds from the sale of the limited-edition Squishmallows will be donated to Kids Connect, a non-profit organization dedicated to providing educational resources and opportunities to underserved children. “We wanted this collaboration to be about more than just a fun product,” says Smith. “We’re committed to supporting organizations that make a difference in the lives of children, and Kids Connect is a perfect fit. We believe everyone deserves access to quality education and opportunities.” Availability and Pricing The limited-edition ATC Antennas x Squishmallow collection will be available for purchase starting November 15th, 2023, exclusively on the ATC Antennas website ([fictional website address]) and at select retailers. 8-inch Squishmallows: $24.99 12-inch Squishmallows: $39.99 Due to their limited-edition nature, these Squishmallows are expected to sell out quickly. ATC Antennas encourages fans to sign up for their email list ([fictional email signup]) to receive updates on availability and exclusive offers. ATC Antennas: Staying Connected, In More Ways Than One While this Squishmallow collaboration might seem like a departure from their core business, it highlights ATC Antennas' commitment to innovation and their willingness to think outside the box. They remain dedicated to providing high-performance antenna solutions for critical communication applications, but they also recognize the importance of bringing a little joy and comfort into the world. “We’re antenna people, yes,” says Smith with a smile. “But we’re also people who believe in making a positive impact. And sometimes, that means partnering with a really cute Squishmallow.” Contact: Sarah Chen Marketing Director ATC Antennas LLC 116 Huntington Avenue, Boston, MA, 02116 203-264-1063 [fictional email address]