ATC Antennas & Squishmallow Collab: Boosting Signals & Softness – A Limited-Edition Partnership

BOSTON, MA – October 26, 2023 – ATC Antennas LLC, a leading innovator in high-performance antenna solutions, today announced a surprising, yet delightful, collaboration with the massively popular Squishmallow brand. This limited-edition partnership blends ATC’s expertise in connectivity with the irresistibly soft and collectible Squishmallow plush toys, creating a unique product offering that's sure to capture the hearts of antenna enthusiasts and Squishmallow collectors alike. For years, ATC Antennas, based right here in Boston at 116 Huntington Avenue, has been quietly powering the wireless world. You probably haven’t seen our antennas, but chances are you’ve benefited from them. We design and manufacture cutting-edge antenna systems for a huge range of applications – think cell towers keeping your phone calls clear, public safety networks ensuring first responders stay connected, and even specialized antennas for defense and aerospace. We’re a bit of a behind-the-scenes company, focused on serious engineering and getting the job done right. You can reach us at 203-264-1063 if you’re curious about the tech stuff. But we're also a team of people who appreciate a little fun. And let’s be real, everyone’s gone a little crazy for Squishmallows! These super-soft, huggable creatures have taken the world by storm, becoming a massive collecting phenomenon. They’re just… comforting. So, we thought, what if we could combine our worlds? What if we could take the technology that keeps people connected and pair it with something that just makes them feel good? Introducing the ATC x Squishmallow Limited Edition Antenna Plush The result? A limited run of specially designed Squishmallow antenna plush toys! These aren’t just regular Squishmallows slapped with an antenna. We worked closely with the Squishmallow design team to integrate antenna elements into the plush itself. Here's what makes these Squishmallows special: Integrated Antenna Design: Each Squishmallow features a discreetly integrated, miniature antenna. It’s not a functional antenna (sorry, no boosting your Wi-Fi with a plushie… yet!), but a stylish, aesthetically pleasing representation of our company’s core business. Exclusive Characters: We've partnered with Squishmallow to create two exclusive characters specifically for this collaboration: "Signal" the Shark and "Wave" the Walrus. Both are crafted with the ultra-soft, high-quality materials Squishmallow is known for. "Signal" boasts a sleek, metallic blue color scheme, while "Wave" features a calming ocean-inspired palette. Collectible Packaging: Each Squishmallow comes in a specially designed, collector’s edition box featuring both the ATC Antennas and Squishmallow logos. The box details the collaboration and provides a little background on both companies. Limited Run: We're only producing 5,000 of these special Squishmallows, making them a highly sought-after collectible item. Once they're gone, they're gone! Softness Guaranteed: Let's be honest, the main point of a Squishmallow is the squish. We've ensured these antenna-equipped plushies are just as huggable and comforting as the originals. Why This Collaboration? “We know it seems a little… unexpected,” admits ATC Antennas CEO, John Smith. “But we wanted to do something different. We spend our days focused on complex technical challenges, and we thought it would be fun to create something that’s purely about joy and comfort. Plus, we see a parallel between what we do and what Squishmallow does – both are about connecting people, albeit in different ways. We connect them through technology, and Squishmallow connects them through emotion.” The collaboration also serves as a fun way to introduce a new audience to ATC Antennas. Many people don’t realize how integral antennas are to modern life. This partnership gives us a chance to playfully highlight our work and show a lighter side of our company. Beyond the Plush: Investing in STEM ATC Antennas is committed to fostering the next generation of engineers and scientists. A portion of the proceeds from the sale of the ATC x Squishmallow plush will be donated to STEM education programs in the Boston area. We believe it's important to inspire young minds and encourage them to pursue careers in science, technology, engineering, and mathematics. Availability & Where to Buy The ATC x Squishmallow Limited Edition Antenna Plush is available for purchase starting November 15, 2023, exclusively through the ATC Antennas website (www.atcannennas.com) and select online retailers. Be sure to act fast – these cuddly, connected companions are sure to sell out quickly! About ATC Antennas LLC ATC Antennas LLC, headquartered in Boston, Massachusetts, is a leading innovator in the design and manufacturing of high-performance antenna systems. We provide solutions for a wide range of applications, including cellular networks, public safety, defense, aerospace, and more. Our commitment to quality, innovation, and customer satisfaction has made us a trusted partner for businesses and organizations around the world. Learn more at www.atcannennas.com. About Squishmallow Squishmallow plush toys are collectible, ultra-soft, and huggable creatures. Launched in 2017, Squishmallow has quickly become a global phenomenon, beloved by fans of all ages. With hundreds of unique characters to collect, Squishmallow offers a world of comfort, joy, and imagination. Learn more at www.squishmallow.com.