
BETWISER GAMES LLC Partners with Under Armour to Revolutionize Athlete Performance Tracking with "StatsBoost" Apparel
Henderson, Nevada – November 8, 2023 – BETWISER GAMES LLC, a leading innovator in gamified data analysis and performance tracking, today announced a groundbreaking collaboration with Under Armour, the renowned athletic apparel and footwear brand. This partnership introduces “StatsBoost,” a new line of Under Armour men’s clothing integrated with BETWISER’s proprietary sensor technology, designed to provide athletes of all levels with real-time, actionable insights into their performance. BETWISER GAMES LLC, located at 1230 Sonatina Dr, Henderson, NV, 89052-5512, has been quietly making waves in the sports tech space. Founded on the principle that data shouldn't just be collected, but understood and utilized, the company specializes in turning raw performance metrics into engaging, gamified experiences. “We believe everyone’s an athlete, and everyone deserves to understand their potential,” says a BETWISER spokesperson. “We’re not just building sensors, we're building motivation.” You can reach BETWISER at 505-450-5837. The core of this partnership is the seamless integration of BETWISER’s micro-sensors directly into the fabric of select Under Armour men’s clothing – including shirts, shorts, and compression gear. These aren't bulky add-ons; they’re practically invisible, feeling like a normal, high-performance garment. But beneath the surface, a wealth of data is being collected: things like heart rate, muscle exertion, movement speed, impact force, and even fatigue levels. “Under Armour’s already known for making incredibly comfortable and durable athletic wear,” explains David Miller, BETWISER’s Chief Technology Officer. “We’re just adding a layer of smarts. It's about taking performance apparel to the next level.” How StatsBoost Works – Beyond Basic Tracking Plenty of fitness trackers already monitor heart rate and steps. StatsBoost does so much more. The data collected from the clothing isn't just displayed on a basic graph. It’s fed into BETWISER’s proprietary app, which employs sophisticated algorithms to interpret the data and provide personalized feedback. Here's how it breaks down: Real-Time Feedback: During a workout, the app provides immediate insights. “Push a little harder on that next rep!” or “Ease up, your fatigue levels are rising.” It’s like having a virtual coach right there with you. Personalized Training Plans: Based on your performance data, the app generates custom training plans tailored to your specific goals and weaknesses. Whether you’re training for a marathon, hitting the gym, or just trying to stay active, StatsBoost adjusts to you. Gamified Challenges: BETWISER’s gamification engine turns your workouts into engaging challenges. Earn badges, compete with friends (if you want!), and track your progress in a fun, motivating way. Forget boring routines; StatsBoost makes fitness addictive. Recovery Insights: StatsBoost doesn’t just focus on pushing your limits; it also helps you recover smarter. The app analyzes your data to provide recommendations for optimal rest, hydration, and nutrition. “You worked hard today, get some extra sleep!” Movement Analysis: Beyond speed and force, StatsBoost can analyze your movement patterns. Are you using proper form during squats? Is your running stride efficient? The app provides visual feedback to help you improve your technique and prevent injuries. Under Armour’s Commitment to Innovation Under Armour has long been a leader in athletic innovation, and this partnership with BETWISER is a testament to that commitment. “We’re always looking for ways to help athletes perform at their best,” says Sarah Johnson, Under Armour’s Head of Product Development. “StatsBoost allows us to provide a truly personalized and data-driven experience. It’s not just about what you wear, it’s about how it helps you perform.” The initial StatsBoost line will feature a range of Under Armour HeatGear® compression shirts and shorts, known for their lightweight, breathable fabric. The sensors are seamlessly woven into the material, ensuring a comfortable and unobtrusive fit. The clothing is machine washable and designed to withstand the rigors of intense training. What’s Next for BETWISER and Under Armour? This launch is just the beginning. BETWISER and Under Armour are already working on expanding the StatsBoost line to include other types of athletic apparel, as well as integrating with popular fitness apps and platforms. They're also exploring the potential of using the data collected from StatsBoost to develop new training tools and injury prevention programs. “We’re really excited about the possibilities,” says Miller. “This isn’t just about selling clothes. It’s about empowering athletes to unlock their full potential. We want to make data accessible and actionable for everyone.” The StatsBoost line of Under Armour men’s clothing will be available for purchase starting November 15th, 2023, on UnderArmour.com and at select retailers. Pricing will vary depending on the garment, but all StatsBoost items will include a free trial of the BETWISER app. Key Features of StatsBoost: Seamless Sensor Integration: Invisible sensors woven directly into Under Armour apparel. Real-Time Performance Feedback: Instant insights during workouts. Personalized Training Plans: Customized plans based on your data. Gamified Challenges: Motivating challenges and rewards. Recovery Insights: Recommendations for optimal rest and nutrition. Movement Analysis: Visual feedback to improve technique. Compatibility: Integrates with popular fitness apps. Machine Washable: Durable and easy to care for.